THIS IS WHAT
MAKES US GRIN
What we love to do
We are a design studio. An ad agency. Magazine publishers. Strategy authors. Creative thinkers. We imagine and reimagine brands. Our aim is to help our clients surprise, delight and inspire their audiences through clever and clear communications. We love what we do. And so do our clients.
How we do it
Whether you’re looking for us to create, evolve or maintain your brand,
we deliver. We deliver because we pay close attention to our clients’ needs
and business objectives. By listening and asking the right questions we’re
able to create effective, strategically led design that works.
It’s that simple.
Who’s doing it
Creativity (and happiness) is at the core of what we do,
and that can’t be achieved without a great bunch of hard-working
people. We are brand strategists, artists, comedians,
designers, copywriters, musicians, marketers and project
managers who work collaboratively to guide the
design and development of your brand.
Justin’s a hands-on kind of guy. He likes to work closely with clients, figuring out exactly what they need, and overseeing his team to make sure they get it. He’s passionate about top-notch work with personalised service, and founded the agency with that vision in mind, way back in 1997.
He believes that an enjoyable work place is an effective one – especially when it comes to creative thinking – and he’s worked to bring fun and positivity into every aspect of the business. Even the agency’s name.
ERICA MARKUSGeneral Manager
With her broad experience, passion and bona-fide enthusiasm, it’s no wonder Erica fits right in. Experience-wise, she’s worked on all sorts of accounts across all sectors, with a particular interest in the corporate field.
Like most exceptional General Managers, she’s a problem solver at heart and finds amusement in the most mundane of activities – organising, gathering data and compiling results.
Other things that excite her include travel, yoga and her obsession with dogs, particularly the office mascot, Hurley.
LUKE FRASERCreative Director
Luke’s done most of what you’d expect from a top Creative Director. He studied at the Swinburne National School of Design. He’s had more than 10 years’ experience in the industry. And he’s spoken at the world-renowned Semi Permanent design conference.
But unlike other people in his role, Luke’s co-published a t-shirt magazine and received three ARIA nominations for best artwork.
If all that wasn’t shocking enough, his interests include Halloween, Christmas and collecting things like Masonic memorabilia and antique taxidermy.
ANNA KANTILAFTASHead of Content
Anna’s background is a stewpot of experiences. From writing about her travels around Australia and interviewing celebrities like Tina Arena and Daniel Ricciardo, to editing Australian Rules Football magazines, scrutinising bottles of wines and reviewing cars on racetracks, there’s not a lot she doesn’t know (or so she’ll tell you anyway).
This eclecticism carries into other areas of her life. She’s half-studied a fashion degree and often creates and re-creates her clothes, and she loves any kind of travel experience that will end with a muddy car or a totally new cultural perspective. She’s a fiercely proud Leo and given the chance, sharing horoscopes would be on every meeting’s agenda. She loves kale chips as much as she likes ice cream, owns hundreds of pairs of shoes but wears the same three on rotation, and yoga is as vital to her routine as sleep is to a toddler. We’re convinced she has shares in Uber Eats, but she tells us she’s just disorganised, which we’d say has something to do with the amount of time she spends scrolling through travel and fashion images on her phone.
Hard work and enthusiasm are at the core of everything Beck does. With more than 10 years experience as a designer and illustrator, she's grown and moved with the tide, working with print, digital and branding for a variety of clients both big and small – and she’s got a killer skill set to prove it.
Her passion for design and illustration is fuelled by a love of comedy and cooking. When she’s not in the studio, Beck is creating puns, listening to endless podcasts full of puns and creating fancy dishes (no puns) – bellies everywhere rejoice at her cooking (including ours) – a passion spawned from working part-time in hospitality for 11 years.
“It’s a bold statement, but italic like it is.”
IVAN VALACHOVICProduction Manager
Feared by printers for his attention to detail, Ivan provides dependability at the last stage of the design process to ensure the best end-product.
‘Ivan the Terrible’ is also particular about personal tastes. When he's not scaring print houses, he’s testing waiters with his order of Earl Grey Tea (served at precisely 60 degrees, black with one sugar and in a glass, thanks) and has a soft spot for freshly baked bread (which means hot from the oven).
He also speaks fluent Slovak and conversational Czech.
KARL MAUTNERFinished Artist
When it comes to design meeting production, Karl is our merger man. He’s reliable, persistent and painstakingly zealous.
Not content with being just a great designer, he has other talents and hobbies at which he excels. These include writing the greatest follow-up album of all time, adding to his collection of sci-fi art books, growing pumpkins and teaching his five-year-old daughter to do as he says and not as he does.
SAMANTHA KODILAAssistant Editor
Sam started as an intern at get lost, and so impressive was her enthusiasm and understanding of what the mag is all about, we decided to keep her!
She’s written features, come to grips with our social media and penned copy for some of Grin Creative’s most important clients.
HANK JAMIESONOffice Mascot
Client liaison is Hank’s forte and whilst he has an unfortunate resting B face it is no indication of his eagerness to please. He also has a shoe fetish.
“Grin Creative was appointed as our design agency and with limited time and very strict guidelines was able to produce several designs that complemented the different type of stores Myer had. On presentation to Myer they made no changes and were extremely excited about the new cutting-edge design, and we were able to complete the rollout within the given time frame. During the design process I found the team at Grin not only extremely easy to work with but more importantly they treated the project as if it was their own and really went out of their way to ensure we had the correct design. The commitment shown during this process was no doubt the best I have seen from any external supplier we have ever dealt with.”
GENERAL MANAGER, VIRGIN ENTERTAINMENT