We are extremely proud of all of our designs over the past 20 years but these in particular stand out. 

Sanity Music was a foundation client who grew from 50 stores when we started to more than 300. It was a hell of a ride and was the making of us.

Virgin, well… Virgin is Virgin, and after a deal was struck with giant retailers BBRC and Myer to bring Virgin Entertainment to Australia, we were asked to roll out its entertainment brand nationally. Very cool.

The ROAM brand was our first real travel gig and began a long relationship with the gang at Intrepid Travel. We were commissioned to design its logo around a strategy intended to create an impression of a particular style and philosophy of travel. It was subsequently rolled out through South America by one of Intrepid’s then partners. We love travel.

And Ronald McDonald House Charities gave us the opportunity to exercise real creativity on a global brand.


  • Content
  • Creative
  • Publishing
  • Redesigned Sanity Music’s instore branding three times and handling all of their campaigns. We also created Australia’s largest free entertainment publication SAIN Magazine.
  • We developed the style guide and roll out the branding for Virgin Entertainment nationally through all Myer locations.
  • We designed the long standing logo for Intrepid, at a time when Intrepid Travel were launching a new grassroots brand of fun, affordable holidays through Sth –East Asia.
  • RMHC came to us with a brief to be different, exciting and engaging with what is traditionally a somewhat formulaic report.

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